Response is NOT just another CRM package.
It is a business management database where everything is linked together. It is also an address system, a mailing system, a filing system, a communications system for email and SMS messages, a communal diary, a billing system, an analysis tool, and an admin system.....all rolled into one.
Response transforms the way you take advantage of your computer systems power to integrate the storage and retrieval of your data with the Microsoft® applications you already use (Word, Excel, and Outlook).